Seeing

RIC_1119, a photo by rchoephoto on Flickr.

It’s never enough just to tell people about some new insight. Rather, you have to get them to experience it in a way that evokes its power and possibility. Instead of pouring knowledge into people’s heads, you need to help them grind a new set of eyeglasses so they can see the world in a new way. 

John Seely Brown, Seeing Differently: Insights on Innovation