Saturday, September 24, 2011

Seeing

RIC_1119 by rchoephoto
RIC_1119, a photo by rchoephoto on Flickr.


It’s never enough just to tell people about some new insight. Rather, you have to get them to experience it in a way that evokes its power and possibility. Instead of pouring knowledge into people’s heads, you need to help them grind a new set of eyeglasses so they can see the world in a new way. 

John Seely Brown, Seeing Differently: Insights on Innovation

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