Monday, January 16, 2012

Monoculture

RCC_1860 by rchoephoto
RCC_1860, a photo by rchoephoto on Flickr. 


The governing pattern a culture obeys is a master story – one
narrative in society that takes over the others, shrinking
diversity and forming a monoculture. When you’re inside a
master story at a particular time in history, you tend to
accept its definition of reality. You unconsciously believe and
act on certain things, and disbelieve and fail to act on other
things. That’s the power of the monoculture; it’s able to
direct us without us knowing too much about it.

 F. S. Michaels, Monoculture: How One Story Is Changing Everything

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